She’s 20 years old, wakes up at midnight to work, and runs a media agency that generated $2 million in annual recurring revenue from a single video. At 15, she was flipping couches for cash to buy real estate. This is Ava Jurgens, and she’s not just mastering short-form content; she built an empire using a blueprint top creators don’t want you to know.
Ava and her husband, Ben, started their first business while teenagers—investing in real estate using capital earned from couch flipping ($300-$500 per hour). But when she started posting short-form content about her journey, she realized the power of social media was her true goldmine.
She pivoted to launch Personal Brand Launch (PBL), a “done-for-you” short-form content agency. Charging clients $2,000 to $4,000 a month, her business now services 350 to 400 people and generates $700,000 in monthly revenue.
The secret to her scale and consistency is removing the guesswork. She manages a 100-person team to find guaranteed viral ideas using the 5x Rule: they look for “outlier videos” in a client’s niche that have 5x more views than the creator’s average follower count. They then extract the hooks and topics to create new scripts.
Ava’s content hierarchy is simple: Hook is king, followed by the script, the format, and then the editing. For business owners, she prioritizes Talking Form videos—where the person speaks directly to the camera. While they might get fewer views than meme content, they build the most trust and, critically, convert the highest number of leads because people follow for pure educational value.
She credits her extreme discipline, waking up at 12 a.m. (midnight) to work for 4-5 hours of uninterrupted “deep work,” as the reason she can stay ahead and manage a business that turns attention into massive, recurring revenue.
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